Odeon Cinema, St Georges Road, Kemp Town, Brighton, Brighton and Hove
The cinema decorated for George V's jubilee. This Odeon Cinema opened in February 1934 and was severely damaged in a 1940 air raid, resulting in over fifty deaths. It closed in 1960, became a Bingo Hall, and was demolished in January 1986.The Odeon cinema company was founded in 1930 by Oscar Deutsch. During the 1930s, it grew to become one of the country’s major chains of cinemas. The first five Odeon cinemas opened in 1933, and by 1936 there were 142 across the country. Although each Odeon was unique, the use of a set range of architectural features meant that most of the cinemas were instantly recognisable as an 'Odeon', with their distinctive Modernist style. The slogan, ‘Oscar Deutsch Entertains Our Nation’ (ODEON) was also synonymous with the brand.
